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Search Engine Optimisation

Thames Furniture Case Study

Thames Furniture Case Study

Client: Thamesfurniture

Project Background: Thames Furniture is a London based furniture store, offering a huge range of contemporary furniture to customers based within the M25.
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Barninsurance

Barn Insurance Case Study

Client: Barninsurance
Website URL: www.barninsurance.com
Business: Online Insurance Quotation System

Project Background

Barninsurance.com is a UK based insurance company that offers professional insurance services for barns includes Brick built barn insurance, Stone built barn insurance and Timber built barn insurance which also contains Grade I and Grade II listed properties.

Goals

  • Lower conversion costs
  • Figure Out the target audience
  • Increase business awareness
  • Outstanding ranking results
  • Maximised conversions
  • Improve natural listing on all major search engines

After analysing the whole website along with customers’ aims & objectives, we identified some areas for improvements.

  • Some major search-engine related problems and weak aspects
  • Low keyword density on pages
  • No online marketing strategy
  • Under privileged performance against competitors
  • Low Website indexing and page rankings
  • Un-optimised navigational structure

Unique Plan of Action

Our expert and qualified team first optimised the site's major SEO elements such as Title tags, body content and internal links. Our professionals conducted a complete website SEO audit to identify all structural code barriers.

We have implemented our ultimate Social Media Marketing Package:

  • Complete project and account management
  • Created a list of best keywords and key phrases
  • Keyword phrase positioning
  • Strong strategies to make the website search engine friendly
  • Fully maintenance of search engine ranking
  • Performed Manual Article submissions to article directories
  • Implemented on manual submissions to major search engines and directories
  • Posted content to blogs, press releases and classified ads
  • Regularly reporting of significant changes about ranking

Technologies Used

  • Advanced knowledge of all search engine optimisation techniques
  • Expertise in Keyword Density, Internal Linking Structure and Traffic Analysis.
  • Understanding of all search engine algorithms.
  • Using structured and efficient processes to reduce Project Life Cycle 100% ethical practices.
  • Creating blogs to build awareness of Barninsurance.com
  • Complete knowledge about Lead generation and Email marketing
  • Research and Analysis skills.

The Business Benefits

  • Whole website is optimised for all business related keywords
  • Significant increase in traffic by search engines & referral websites
  • Website listed on major social network websites
  • Top rankings on major search engines such as Google, Yahoo, and MSN.
  • Increased Page Rank and Alexa Traffic Rank of the website
  • Increased web presence.
  • Listing on over 100 best local business directories
  • The results were visible within 4-8 weeks of all submissions
  • Google UK rankings for broadest search terms:
    Search phrase "barn insurance" Position Number 1
    Search phrase "barn insurance UK" Position Number 1
    Search phrase "barns insurance" Position Number 1
    Search phrase "farmhouse insurance" Position Number 1
    Search phrase "farmhouse insurance UK" Position Number 1
    Search phrase "country house insurance" Position Number 2
    Search phrase "insurance for barns" Position Number 4
  • Yahoo UK rankings for broadest search terms:
    Search phrase "barn insurance" Position Number 1
    Search phrase "barn insurance UK" Position Number 1
    Search phrase "farmhouse insurance" Position Number 1
    Search phrase "farmhouse insurance UK" Position Number 1
    Search phrase "country house insurance" Position Number 1
    Search phrase "insurance for barns" Position Number 1
    Search phrase "barns insurance" Position Number 1
    Search phrase "barn conversions insurance" Position Number 1

Actual Results

  • Long-term success
  • 700% Increase in Web traffic!
  • From 500 to over 4300 page views within 5 months promotion period
  • Caching and page ranking in all major search engines
  • Increased Sales
  • Top ranking for business related keywords on major search engines

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